89 Thompson Street
Earlwood

Jim Nikolopoulos and Joseph Karam sold this classic bungalow at 89 Thompson Street, Earlwood for $1.251m. Jim comments, “We had a long-standing relationship with the vendor and they were really impressed with our branding and marketing strategy for the property. We knew that the key to a successful sale here was going to be careful buyer management so ensured we were in contact with all buyers regularly. Our buyer qualification process was meticulous – it’s all about the conversation. It’s vitally important to be open and transparent in this market especially when it comes to an older home which may require some attention.

It was a well-inspected home that ticked all the boxes for many first home buyers, younger couples and professionals who didn’t necessarily require a larger block and the maintenance that comes with it. About 70% of interested parties were first home buyers and it was really important to take good care of these buyers through a potentially stressful time. We took extra time to walk them through the process so it wouldn’t be as daunting, in turn allowing them to make decisions with a clearer mind.

We were always upfront and direct regarding buyer feedback, keeping our vendors in the loop regarding activity throughout the campaign. In the end we had an amazing 21,467 online views, 207 inquires, 122 Inspections and 17 contracts issued. It’s all about the facts – the numbers don’t lie. This is what helps align expectations with reality.

By auctioning the home we created a competitive environment and allowed the market to dictate the property’s true value. Our eventual buyers had been searching for more than six months and through that process we crossed paths, so we were delighted to be able to help them through their first purchase.”